Great ideas are everywhere right?
They are, for sure – and for brands, the challenge is cutting through it all to be heard. There’s a lot of noise out there, and a lot of great brands vying for our attention. To be heard – to get the attention you need to be successful – is no small task.
That should mean that marketing is more important to businesses now than ever, but that’s not necessarily the case. There is still so much marketing that is rushed, untested, watered down or – my personal favorite – all about the company’s product vs. the customer.
I’m not sure how it got this way. It certainly has to do with the rise of digital. The benefit to being around a while is that the pendulum tends to swing back. We work with fast growing start-ups who rely on marketing to grow their businesses to some of the world’s largest brands who see value in a highly creative, nimble agency.
Here’s what I’m seeing:
- Quick testing of ideas is a great thing – we must make the time.
- If it doesn’t matter to the customer, it shouldn’t matter to us.
- A bold, maybe even a little scary, idea is worth testing.
- The customer insight is hard work though worth finding. Everything hinges on that.
Maybe small and quick is the new big (and slow). If you want to quickly test ideas that connect to customer insights, small agencies can get you there through their flexibility, focus, and passion.