When thinking about marketing, we often focus on the end result, the action – building websites, deploying social media campaigns, writing content, creating direct mail pieces. But every action requires a purpose. And every marketing purpose requires knowledge. Marketing is a process that starts with research that informs strategy, which powers creative, which drives execution.
While we don’t handle each piece of this process in all of our engagements, we are firm believers that this is the only approach that can truly drive consistent results.
While we fully believe in the power of marketing, we also fully believe that it must be deeply ingrained within an organization’s operating system for it to be successful. It must be seen as a core driver of business growth and nothing less. More times than not, this means the organization has a strong marketing leader in place who is empowered to play an integral role in the business’ management and strategic direction.
In today’s world, where we each walk around with powerful computers in our pockets, we are incessantly peppered with advertising that vies for our attention. As such, it’s imperative that the creative driving your marketing efforts is unique, compelling, and clear. But it’s also imperative that it’s speaking in the right way to the right audience in the right places (which is why that Strategy section is so important). Here, we don’t see Creative and Strategy as separate initiatives but deeply connected to one another.
In today’s world, you simply can’t build a top-notch marketing program without digital. There are so many tremendous opportunities to attract, convert, and learn. But it’s not a static target. Digital platforms are invented every day and existing ones evolve rapidly. Our goal is to help organizations identify where and how they need to invest in digital, discerning what will actually drive growth and what is merely a shiny object.
When it comes down to it, we’re doers. We don’t design creative concepts and then ask you to find someone else to implement. We don’t suggest strategies and tactics and then expect someone else to deploy them. This approach is not only best for our clients, simplifying their to-do list, it also gives us significant hands-on experience that informs our strategic direction, allowing us to refine our approach and get a bit better every day.
In today’s world, where we each walk around with powerful computers in our pockets, we are incessantly peppered with advertising that vies for our attention. As such, it’s imperative that the creative driving your marketing efforts is unique, compelling, and clear. But it’s also imperative that it’s speaking in the right way to the right audience in the right places (which is why that Strategy section is so important). Here, we don’t see Creative and Strategy as separate initiatives but deeply connected to one another.
Whether you need help with a specific project or you’re looking for a long-term marketing partner, we’d love to chat.
If you’ve made it all the way down here and you have a question, or you’re interested in working at PRISM, or you just want to say “Hey!” then what are you waiting for? Connect with us!
9200 Worthington Rd, Suite 340
Westerville, OH 43082
(614) 939-2510
Monday – Friday:
8:30AM-5:00PM
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