How do we describe brands? Smart. Elegant. Innovative. Hip. Adventurous. Cool.  Basically, we use the same words we use to describe people.  And I think, in a certain way, we relate to [...]

Several times a year we have a marketing advisory board that meets to discuss different topics related to marketing and business. For our meeting this year we were all set to discuss [...]

Great ideas are everywhere right?   They are, for sure – and for brands, the challenge is cutting through it all to be heard. There’s a lot of noise out there, and a [...]

As a marketing agency, sometimes the hardest thing to make time for is your own marketing efforts. We talk about them, we assign tasks and set timelines… and then a big client [...]

I remember the day clearly still today. I was sitting in my living room reading the People on the Move section of Business First. I read it religiously, always hoping to find [...]

Yes, 20 years ago, two men encouraged me, at just 26 years old, to start my business. I wasn’t interested. But they persisted. It took them quite a bit of convincing, but [...]

When President and Founder Michelle Adams launched PRISM Marketing in 1995, she knew her business was up against a market of long-established giants. But bigger doesn’t always mean better. Adams thought a [...]

NEW ALBANY, OHIO–PRISM Marketing is proud to bring home three awards from the Healthcare Advertising Awards (HAA) for its work with OhioHealth Sleep Services. Competing among nearly 4,000 entries, PRISM Marketing earned [...]

I couldn’t help but pick up the July-August 2017 issue of Harvard Business Reviewregarding the revolving door of the Chief Marketing Officer within the C-suite. Its premise is simple: 80 percent of CEOs are [...]