Columbus Marketing Team

Meet the Team

Michelle Adams

President & CEO

Meet Michelle Adams

Michelle brings over 30 years of experience in helping grow and differentiate brands. She finds the greatest satisfaction when her clients win with marketing. A few relevant brands include: Cardinal Health, Procter & Gamble, Alete Nutrition, Abbott, Safecor Health, Optum, and Two Labs Pharma Services.

Michelle is currently on the boards of Run the Race (the Brian Muha Foundation) and is a co-founder of Changing Parkinson’s. She is married to Scott (who happens to be PRISM’s controller) and is the proud mother of four children. She holds a BA in Business Administration from Capital University.

Why Marketing on Purpose?
After too many years to count on helping brands differentiate themselves, Michelle saw that brands who figured out their “why” had a superpower (both internally and externally). She is seeking leaders who understand this and want to make a difference.

Brad Dresbach

Chief Creative Strategist

Meet Brad Dresbach

For nearly 30 years, Brad has been providing creative and strategic counsel to clients ranging from basement startups to industry leaders; from non-profits to Fortune 100 companies – including Bayer, Purina, Nationwide Insurance, America’s Floor Source, Cardinal Health, Bexley Education Foundation, The Ohio State University, Battelle for Kids, Directions for Youth and Families, Safecor Health, and Humana.

Why Marketing on Purpose?
Because it’s not either/or. It’s both/and. Marketing can help BOTH the bottom line AND the greater good. We can improve BOTH revenue AND lives. We can make BOTH money for our clients AND a difference in the world.

Kim Fansler

Chief Administrative Officer

Meet Kim Fansler

Kim is a seasoned administrative and marketing professional with a diverse career spanning executive support, operations management, digital marketing, and event planning. With expertise in HubSpot/CRM strategy and social media management, she blends creativity and technology to optimize client engagement and streamline workflows. Throughout her career, she has successfully built and implemented systems that enhance efficiency, support C-suite executives, and drive business growth.

Kim is passionate about providing the best customer experience possible. Here are a few of the clients she supports: Safecor Health, Kibow Biotech, Alete Nutrition, and Cardinal Health. Outside of work, Kim enjoys spending time with her family and supporting her son’s hockey career alongside her husband in Columbus, Ohio.

Why Marketing on Purpose?
Marketing on Purpose aligns with Kim’s belief that great marketing should do more than just drive results—it should make a meaningful impact. This initiative allows PRISM to use their expertise to support purpose-driven organizations, creating campaigns that not only elevate brands but also foster positive change in the communities they serve. She is proud to be part of a company that values purpose as much as performance, finding fulfillment in knowing that their work contributes to something bigger than themselves.

Matt Boardman

Senior Art Director

Meet Matt Boardman

Matt is a visual story teller with 19 years of experience shaping brand identities at PRISM. He is passionate about using visual design to connect brands with their audience. His skills encompass branding, website development, print, and digital design. Matt is valued for his creative thinking and ability to bring brands to life visually. He has provided his expertise to leading brands such as: Cardinal Health, GE, Procter & Gamble, Abbott Labs, and Two Labs Pharma. Matt holds a BFA specializing in Graphic Design and Web development.

Matt lives on St. Simons Island, Georgia, and enjoys cycling, kayaking, and paddle boarding. He is also embracing his newest adventure as a father to a six-month-old boy.

Why Marketing on Purpose?
Matt’s commitment to Marketing on Purpose ensures his visual storytelling not only captures attention but also communicates the deeper meaning and impact of the brands he serves.

Brianna Lender

Web Designer

Meet Brianna Lender

Brianna is an aspiring multimedia designer who leverages her creativity to create engaging visual and interactive designs. She holds a Bachelor of Science in Visual Communication from Ohio University and is skilled in HTML, CSS, WordPress site development and management, and digital design across various media platforms. Additionally, Brianna earned a Marketing Minor and a Social Media Certificate at Ohio University, which she uses to enhance the functionality and intuitiveness of user interfaces in her creative strategies. Outside of her work with Adobe apps, Brianna enjoys trivia nights and exploring fun activities with friends in central Ohio.

Here are some of the dedicated partners that Brianna collaborates with at PRISM: Alete Nutrition, American Health Network, a part of Optum, Bexley United Methodist Church, Eagle Financial Solutions, Kibow Biotech, Learning InspirED, Mollard Consulting, Personal MD, Profile Products, Safecor Health, Slate Run Pharmaceuticals, and Two Labs Pharma.

Why Marketing on Purpose?
Brianna’s dedication to Marketing on Purpose is driven by the opportunity to help clients find their true “why” and reach for impactful growth in their business mission.

Meredith Adams

Content Specialist

Meet Meredith Adams

Meredith is an avid storyteller, creative thinker, and thoroughly enjoys building relationships. Passionate about finding imaginative ways to speak to an audience, she uses research and her high degree of empathy to discern how varying messages and content will resonate with people. Meredith supports these clients: Civica, Eagle Financial Solutions, and Mollard Consulting.

Always up for an adventure, she loves hiking, running, and exploring new cultures. Meredith holds a BA in Communication from the University of Cincinnati.

Why Marketing on Purpose?
Meredith believes that everyone is filled with a purpose and this should be integrated in all areas of our lives, even in the workplace. This is vital for companies for longevity and fulfillment to walk on purpose.

Laura Cohen

Senior Retail Media Manager

Meet Laura Cohen

Laura has over 16 years of experience in digital advertising, most recently joining us from Amazon Advertising where she was a Senior Account Executive for almost a decade. She has experience working with brands including Abbott Nutrition, Colgate-Palmolive, Johnson & Johnson, Edgewell Personal Care, and RB to name a few. Laura’s other day job is mother to two young boys!

Why Marketing on Purpose?
Laura is excited to bring her experience with optimizing ad data to deliver measurable results for partners finding their Purpose.

Megan Zaffini

Account Strategist

Meet Megan Zaffini

Megan has over 15 years of experience working with Abbott Nutrition (eCommerce Marketing) and Resource Interactive (Nestle Toll House, Purina Cat Chow, and Shaw Floors). She helps lead research and channel strategy for PRISM. Megan is married to Avi, and they have four very young and busy kids. Megan holds a BA in Journalism from Miami University.

Why Marketing on Purpose?
Brands that understand this are truly unicorns. I want to help companies find this meaning and connection.

Sandy Shedenhelm

Account Manager

Meet Sandy Shedenhelm

With a client-first approach, Sandy builds strong, trust-based relationships by understanding their goals and defining success from the outset. She combines in-depth market research with her project management and writing abilities to offer reliable support to the team. Passionate about delivering results, Sandy is known for divergent thinking, attention to detail, and for ensuring on-time, effective solutions.

Here are just a few of the awesome partners she supports: Cardinal Health, Safecor Health, Eagle Financial Solutions, and PROFILE Products LLC. Sandy holds an MS in Education Administration from the University of Dayton and a BA in Elementary Education from Capital University. She and her husband, Matt, love spoiling their dog, LouLou.

Why Marketing on Purpose?
From English teacher to senior director at a non-profit, and now in her current role at PRISM, Sandy has dedicated her career to helping others live their best lives. Marketing on Purpose allows businesses, their employees, and their customers to do just that. And as it turns out, this intentionality not only benefits people, but it’s good for business.

Julie Hokanson

Account Manager

Meet Julie Hokanson

Julie brings more than 15 years of experience helping clients develop effective strategies and build strong brands. Specializing in content, strategy, and branding, Julie excels at guiding clients in telling their unique stories and showcasing their services. Relevant brands include Civica, Safecor Health, and Alete Nutrition.

In addition to her professional work, she is actively involved in the community, serving on the board of the Buddy Walk for the Down Syndrome Association of Central Ohio, as a committee member for Capernaum Young Life in Columbus, and as a cheerleading coach at Dublin Coffman High School. Julie is married to Josh, and they are incredibly proud of their seven-year-old daughter. She holds a BA in Magazine Journalism from Ohio University.

Why Marketing on Purpose?
Julie believes that everyone has the potential to make a difference in the world. She is passionate about discovering how companies and their teams are contributing to meaningful change. Julie finds great satisfaction in uncovering the motivation and determination that drives people to show up each day, and how that purpose creates a positive impact on the world.

Ray Perez

Executive Advisor

Meet Ray Perez

Ray has too many years of experience to count! He has had senior leadership roles with American Hospital Supply, Baxter Health, Cardinal Health, and many others. Ray and PRISM’s founder Michelle, met over 27 years ago when Ray was a senior executive at Cardinal Health. Ray assists the leadership team with strategy and growth initiatives Ray is the proud husband to Lynne, has two adult children and four amazing grandchildren. Ray has a BA in Business Administration from The University of New Mexico.

Why Marketing on Purpose?
Ray’s diverse background in sales and marketing roles provided him an up- close view to the challenges businesses face in standing out. He believes using marketing to tell a greater story will only enhance and distinguish brands.

Scott Adams

Controller

Meet Scott Adams

For 30 years, Scott has been working side-by-side with his wife, Michelle Adams, to ensure PRISM’s success. Overseeing the accounting and financial operations, Scott’s strategic mindset has contributed to PRISM’s growth and sustained financial health.

With a strong sense of discipline and motivation, Scott consistently prioritizes physical fitness and pushes himself to reach new goals. He loves riding annually in Pelotonia and is active in his church. Scott holds a BS in Accounting from Indiana University.

Why Marketing on Purpose?
Scott believes marketing can be a powerful tool for positive change and contribute to a better world.