Project Description

Branding

CVG is a leading supplier of cab-related products and systems for the global commercial vehicle market. The company desired to build associate enthusiasm for the CVG 2020 strategic plan rollout. PRISM created the “Proud to be a Part” internal campaign to launch CVG 2020.

Marketing

“Proud to be a Part” was presented in video, apparel, and other campaign materials distributed to associates at all CVG global locations as part of the launch. It’s also reflected in internal office branding. PRISM completed the work needed to get translated versions of campaign materials for CVG locations outside the U.S.