Planning Ahead for Amazon’s October Prime Day: 5 Quick Tips for Success
Amazon will be hosting this year’s second Prime Day event next month, called “Prime Big Deal Days.” The event begins at 3 a.m. EDT on October 10th and runs through the 11th. Coming only a few months after the annual July event and one month before holiday shopping season ramps up, it can be challenging […]
PRISM Wins Award for Two Labs Campaign
PRISM is excited to announce our campaign “Get on the Right Path to Market Success” for Two Labs won an award for Outstanding Achievement in Internet Advertising from the 2021 Internet Advertising Competition. A long-time client of PRISM, Two Labs engaged PRISM to run an integrated digital advertising campaign to promote their pharmaceutical solutions with the primary […]
PRISM Wins Award for Clearblue Video
PRISM is excited to announce our video for Clearblue (a P&G brand) won the Best Health Care Online Ad from the 2020 Internet Advertising Competition. Clearblue engaged PRISM to help with the promotion of their new pregnancy test, the Flip & Click, which is the first pregnancy test marketed towards women not intending to get […]
Relationships are Everything
For PRISM’s 25th anniversary, founder Michelle Adams looks back through the years with stories, tips, and lessons to help new businesses grow and industry veterans thrive. Keep up with all of our posts on LinkedIn. I’ve always been a people person. I see this about myself more and more every day. I used to be […]
The Value of Retainers
For PRISM’s 25th anniversary, founder Michelle Adams looks back through the years with stories, tips, and lessons to help new businesses grow and industry veterans thrive. Keep up with all of our posts on LinkedIn. When I first got into this business 30 years ago there was something called retainers. They were an agreement that […]
It Goes Fast.
For PRISM’s 25th anniversary, founder Michelle Adams looks back through the years with stories, tips, and lessons to help new businesses grow and industry veterans thrive. Keep up with all of our posts on LinkedIn. As PRISM begins our 25th year in business, I thought it would be interesting and useful to reflect back on […]
A Good Brand Is Hard to Find
How do we describe brands? Smart. Elegant. Innovative. Hip. Adventurous. Cool. Basically, we use the same words we use to describe people. And I think, in a certain way, we relate to brands in a similar way we do people. It’s why we feel so betrayed when a favorite brand of ours does something stupid […]
Our Commitment to Meaningful Marketing
Several times a year we have a marketing advisory board that meets to discuss different topics related to marketing and business. For our meeting this year we were all set to discuss yearly marketing planning activities, getting ourselves ready for the year ahead. I had just finished a book, Measure What Matters by John Doerr, […]
Small Is the New Big
Great ideas are everywhere right? They are, for sure – and for brands, the challenge is cutting through it all to be heard. There’s a lot of noise out there, and a lot of great brands vying for our attention. To be heard – to get the attention you need to be successful – is […]
And there he was in Business First
I remember the day clearly still today. I was sitting in my living room reading the People on the Move section of Business First. I read it religiously, always hoping to find a new prospect to call on. There he was: Jim Martin, recently hired as vice president of marketing at Cardinal Health. I decided […]