Video celebrating Mother’s Day attracts millions of viewers
NEW ALBANY, OHIO–PRISM Marketing was recently honored as a national finalist for its video production celebrating “I’m pregnant!” announcements made by expectant moms around the country.
The video was selected by PR News as a national finalist in the Video category for its annual Digital PR Awards program. Finalists in all awards categories were honored on Oct. 10 in New York City.
PRISM’s production featured user-generated video in a campaign by Procter & Gamble’s Clearblue brand to celebrate Mother’s Day. The video has been viewed by at least 7 million Facebook users; it has generated a 7 percent increase in fans and an increase of nearly 30 percent in Twitter followers.
“PRISM’s video became an instant viral sensation for capturing the joy-filled moments when moms-to-be shared their exhilarating news. It’s a wonderful tribute to motherhood that makes you smile every time you view it,” said agency President and CEO Michelle Adams.
About PRISM Marketing
PRISM Marketing is a full-service agency offering strategic marketing, advertising, digital and public relations to a global clientele. PRISM weaves research and creative inspirations into cohesive, compelling messages for clients. Then PRISM adds more value, monitoring and tracking initiatives and sharing insights with clients to produce powerful results. Combined with PRISM’s experienced, responsive staff and talented creative team, it’s a high-yield engagement. For more information about PRISM Marketing, go to prismmarketing.com.